CARROLLTON, Ga. - The UWG Department of Athletics announced today a multi-year agreement to keep the Wolves outfitted in adidas gear and uniforms while naming Game One the new official adidas providers for all of UWG's athletic programs.
"All of us at UWG Athletics are excited to take this next step with our partnerships in the apparel space. In today's marketplace, in an industry filled with lots of dynamic pieces, it's exciting to be able to add a partnership that is so rooted in the collegiate sports business world," said Director of Athletics Jason Carmichael. "We look forward to working alongside our new partners at Game One, while also continuing our partnership with adidas."
UWG has exclusively worn adidas since the 2018-19 seasons and now will don the "three stripes" from Game One, who is one of the largest team suppliers of adidas in the country.
"Adding the University of West Georgia to our Game One and adidas family is a tremendous opportunity," Pat Weber, Game One President and Chief Executive Officer said. "The current momentum with the Wolves' transition to Division I, combined with our expanding sales and service footprint in the southeast region allows for perfect alignment among three elite brands."
The new agreement with adidas and Game One also comes as UWG navigates uncharted waters as the 2026-27 season is the Wolves' first in the United Athletic Conference.
"I want thank each of the members of our committee for their time, thoughtful consideration, and commitment throughout this process. Through their work we were able to find a partner that aligns with our goals and supports our vision for the future," said UWG Deputy Athletics Director and Senior Woman Administrator, Karen Allen. "This is a great step forward for our student-athletes and our department."
"Our sales and service team is thrilled to expand our collegiate footprint and support UWG Athletics." Tim McMurray, Vice President of Collegiate Partnerships noted. "Jason Carmichael and (Deputy AD) Karen Allen are highly respected leaders in intercollegiate athletics, and we appreciate their confidence and trust. It was an honor to work with them in completing this agreement."
About adidas®
adidas® is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas® engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.
About Game One
Game One is a one-stop shop for premium intercollegiate athletic uniforms, apparel, equipment, facility products, and more. From partnerships with teams and organizations to work and dedication with local communities, Game One continually strives to take on every day, season, and competition with excitement and purpose.
Focused on an intercollegiate athletics business model that services over 160 institutions nationally, Game One continues to expand its sales and service model in this space. For partnership opportunities, please contact Tim McMurray, Vice President – Collegiate Partnerships (tim.mcmurray@game-one.com).
