CARROLLTON, Ga. - The UWG Department of Athletics announced today the addition of Ben Lilley as the Wolves' Creative Content Coordinator. 

No stranger to the department, Lilley becomes the department's first-ever full-time employee in the content creation and social media space after serving as a graduate assistant for UWG Athletics since August of 2024. 

"In a sports world where creativity and engagement are prerequisites for moving the messaging of the enterprise, UWG Athletics now finds itself in a privileged position adding someone of Ben Lilley's ilk to our staff full-time," said Director of Athletics Jason Carmichael. "Ben is an emerging talent in the industry, and we look forward to watching him professionally flourish over the coming years." 

Lilley's contributions as a graduate assistant saw the Wolves' social media presence grow rapidly. In 2025-26, UWG's Instagram accounts saw a nearly 30 percent increase in followers and the department's content saw a collective 31.5 million views in that same time. 

Now as a full-time employee, Lilley will continue to push the UWG athletics' brand forward in the digital and social media landscape. 

"I am extremely eager to get started," said Lilley. "I love being able to capture the culture at UWG and cannot wait to continue to see it grow through social media and creative content." 

Lilley first earned a Bachelor's degree in Digital Marketing from the University of North Georgia before completing his Master's degree in Digital and Social Media Communication from UWG in December of 2025.